Google Ads Coaching
You’re a driven business owner or a marketing professional. You know the immense potential of Google Ads and you want to take the reins yourself. Perhaps you’re just starting and feel overwhelmed, or your current campaigns are underperforming, draining your budget without clear results. You’re ready to master Google Ads, but you need expert guidance, not management.
At Industrious Marketing, we believe in empowering you. Our specialized Google Ads Coaching Programs are designed to equip you with the knowledge, strategies, and confidence to effectively launch, optimize, and manage your own campaigns. We’re here to demystify the platform, solve your most pressing problems, and ensure your ad spend delivers tangible, impactful results.
Choose Your Coaching Path to Google Ads Mastery
The Google Ads Kickstart Coaching Package
Are you new to Google Ads or planning your first campaigns? Launching effectively is crucial to avoid wasted spend and build a strong foundation. This package is designed to guide new businesses or those completely overwhelmed by the platform through a clear, expert-led setup process.
This Package is For You If:
- You’re ready to launch your first Google Ads campaigns and want to do it right.
- You need step-by-step guidance to set up your account and campaigns for success.
- You want to avoid common pitfalls and ensure your initial ad spend is efficient.
- You’re committed to learning and taking over your own ad management.
What You Get:
- Initial Deep-Dive Strategy Session (90 minutes): A recorded 1:1 call with Harrison Jack Hepp to understand your specific business goals, target audience, local market dynamics, and current marketing efforts.
- Guided Account Setup & Launch Checklist: Step-by-step coaching on setting up a new Google Ads account, including proper campaign structure, ad group creation, and initial keyword research for your local market.
- Conversion Tracking Implementation Walkthrough: Direct guidance on setting up essential conversion tracking (calls, form fills, directions) so you can measure what actually matters – leads and sales, not just clicks. This is crucial for demonstrating ROI.
- Budgeting & Bidding Fundamentals Coaching: Learn how to set a realistic budget for local businesses and understand basic bidding strategies to maximize efficiency.
- Custom “First 30 Days” Action Plan & Template: A personalized, actionable plan outlining your initial steps, what to monitor, and common mistakes to avoid, provided in a clear, easy-to-follow format.
- One Month of Email Support (limited queries): To answer quick questions as you get started, preventing you from feeling lost or unsupported after the session.
- Curated Google Ads “Starter” Resource Library Access: Access a foundational library of guides, best practice checklists (e.g., “New Campaign Setup Checklist”), and a Google Ads glossary to help you navigate common questions and tasks independently.
- Ad Copy & Landing Page “Essentials” Framework: A checklist outlining key elements for effective local ad copy and high-converting landing pages tailored for your business type (e.g., service business, retail).
Why it Stands Out: This structured solution moves beyond just answering questions, directly addressing platform complexity and the fear of wasted spend. It provides a tangible outcome: a correctly set up and launched campaign, empowering you with the knowledge and resources for continuous self-service.
The Performance Accelerator Coaching Program
Are your current Google Ads campaigns underperforming, draining your budget, or feeling like a “money pit”? You know something’s wrong, but you can’t identify or fix it yourself. This program is for local businesses currently running Google Ads but seeing poor performance and wasted spend.
This Program is For You If:
- You’re currently running Google Ads but are seeing poor performance or wasted spend.
- You’re struggling to identify why your campaigns aren’t working.
- You want to optimize existing campaigns for better leads, sales, and ROI.
- You’re ready to implement expert recommendations and take over ongoing optimization.
What You Get:
- Comprehensive Google Ads Audit: We start with your 15+ page report, covering major issues, opportunities, what’s working, and where to go next – essentially a SWOT analysis for your Google Ads.
- Audit Review & Strategy Session (90 minutes): A recorded 1:1 call with Harrison Jack Hepp to thoroughly explain the audit findings, prioritize issues, and collaboratively build a customized optimization strategy. This directly counters “opaque metrics” and helps you understand the “why.”
- AI-Powered Competitor Analysis Snapshot: A high-level overview of 2-3 key local competitors’ likely Google Ads strategies (e.g., ad copy themes, general keyword approach, estimated spend range where data allows). This provides immediate competitive context and opportunities for differentiation.
- Two Follow-Up Implementation & Optimization Coaching Sessions (60 minutes each): Recorded calls scheduled over the next 4-6 weeks to guide you through implementing the audit recommendations, troubleshoot issues, and teach you how to interpret performance data and make ongoing adjustments.
- Custom Optimization Playbook: A tailored document with specific, actionable steps for your account, including negative keyword strategies, ad copy testing ideas, and bid adjustment tactics.
- Access to a “Troubleshooting Toolkit”: A curated set of resources (guides, templates, video snippets) for common performance issues.
- Advanced Ad Copy & Landing Page Optimization Framework: A more in-depth checklist and set of best practices focusing on A/B testing, conversion rate optimization elements, and psychological triggers specific to your customer journey.
- 30 Days of Priority Email Support: For ongoing questions as you implement changes.
Why it Stands Out: This program directly attacks the “lack of results” and “wasted ad spend” pain points. By combining a full audit with guided implementation and advanced resources, you’re not just getting answers, but the process to improve performance. This is about teaching you to fish, empowering you with sophisticated tools for self-management.
The DIY Ads Confidence Monthly Coaching Retainer
You’ve got your Google Ads running, but you occasionally need expert reassurance, troubleshooting, or a sounding board for new ideas. You want someone to “demystify the complex world of digital marketing” without committing to a full agency retainer. This monthly retainer provides ongoing, direct access to expert guidance.
This Retainer is For You If:
- You’re actively managing your own Google Ads but want ongoing expert support.
- You need occasional troubleshooting, strategic advice, or a sounding board.
- You want to stay updated on best practices and new opportunities.
- You prefer a flexible, affordable alternative to full agency management.
What You Get (Choose Your Tier):
Light Tier (1 hour/month):
- One recorded 60-minute 1:1 coaching session per month with Harrison Jack Hepp, focused on review, strategy, and Q&A.
- Limited email support for urgent questions.
Standard Tier (2 hours/month):
- Two recorded 60-minute 1:1 coaching sessions per month with Harrison Jack Hepp.
- More extensive email support.
- Access to a small, private community/forum for shared learning (optional, but great for trust).
- Full Access to the Comprehensive Industrious Marketing Coaching Resource Library: This includes all guides, checklists, templates (including the Ad Copy & Landing Page Frameworks), and video snippets from both the “Starter” and “Advanced” levels, providing continuous, on-demand support and learning.
- Quarterly AI-Powered Competitor Trend Briefs: Every three months, you’ll receive a brief AI-generated report summarizing shifts in local competitor ad strategies or new opportunities in your market segment. This keeps you proactively informed.
Why it Stands Out: This addresses the need for ongoing support and expertise at a more affordable, flexible rate than full management. It positions Industrious Marketing as your “strategic ally” or “trusted guide,” fostering a long-term partnership built on trust and direct access to an expert, avoiding the “junior hand-off” problem. The expanded resource library and regular competitor insights provide sustained, high-value support for your self-managed efforts.
Why Choose Industrious Marketing for Your Google Ads Coaching?
We understand the frustrations of the digital marketing industry and the desire for genuine expertise. Our coaching programs are built on a foundation of trust, transparency, and a commitment to your empowerment.
- Direct Access to Harrison Jack Hepp: You’ll receive personalized, 1:1 guidance from a seasoned Google Ads veteran with a proven track record, ensuring you learn from the best.
- True Empowerment, Not Dependence: Our goal is to equip you with the knowledge and skills to confidently manage your campaigns long-term. We’re your guide, transferring expertise directly to you.
- Structured & Results-Focused Learning: Each program follows a clear roadmap, designed to deliver tangible outcomes and measurable improvements in your Google Ads performance.
- Hyper-Transparent & Ethical Approach: We demystify Google Ads, providing clear explanations and ethical strategies that prioritize your success, helping you avoid common industry pitfalls and wasted spend.
- Custom Resources & Recorded Sessions: All calls are recorded, and custom resources are provided just for you, ensuring you can revisit lessons and apply strategies effectively.
Ready to Master Your Google Ads?
Stop guessing, stop struggling, and start confidently managing your own Google Ads for real results. Choose the coaching path that fits your needs and empower your business today.
What Our Clients Are Saying
Why Choose Us?
The Industrious Marketing Difference
- You Own Your Accounts: Full ownership and access to your Google Ads accounts—always. We manage them on your behalf, but they’re always yours.
- No Long-Term Contracts: Flexible month-to-month agreements. That way we earn your business every month.
Dedicated, In-House Management: Your campaigns are managed by experienced, in-house Google Ads experts. Never outsourced or automated. - Transparent Pricing, No Hidden Fees: Clear and upfront pricing with no hidden fees.
- Detailed Monthly Reporting: Comprehensive reports that show you exactly how your campaigns are performing.
- Your Marketing Partner: We’re more than just a management service – we’re your dedicated marketing partner, working closely with you to achieve your business goals.
FAQ
What types of businesses do you help?
We specialize in helping commercial and industrial service businesses like yours grow through effective Google Ads management. Whether you’re a painter, HVAC specialist, plumber, construction company, cleaning service or offer another service, we understand the unique challenges you face in attracting and retaining customers.
Our 3-month packages are designed specifically for small and local businesses looking to kickstart their Google Ads campaigns without the hefty price tag of traditional agencies.
Our coaching and auditing services are available for all types of businesses and agencies to use. We have experience and can help all sorts of businesses from ecommerce to SaaS to lead gen.
What kind of results can I expect?
- A steady stream of qualified leads and increased closed deals.
- Greater brand visibility and awareness within your target market.
- Lower cost per lead and a trackable return on your advertising investment (ROAS).
- Opportunities to scale your business and expand your service area.
What sets you apart from other agencies or freelancers?
We believe in giving you transparency and control because it’s your marketing and we’re your partner. That’s why we offer:
- No long-term contracts – giving you the flexibility you deserve.
- Full ownership of your accounts and data – you’re in control.
- Dedicated, in-house account management – your work is never outsourced.
- Clear and concise reporting – so you always know where your money is going.
How do I get started?
Ready to take your business to the next level? Visit our contact page to fill out a request form, or use our booking tool to schedule a free discovery call today!