by Jack Hepp | Sep 9, 2026 | Local Google Ads, Local Service Ads
If you run Local Services Ads for your local service business, Google is about to move your account into Performance Max. The initial migration is scheduled to start in August 2026 (though we’re already seeing delays) and it affects home service businesses first. That...
by Jack Hepp | Jul 30, 2026 | Local Google Ads
The single most important asset in Google Ads for local businesses is the location asset. This single asset makes your ads more relevant, expands your ad real estate, opens up additional ad placements and shares the critical information your customers are looking to...
by Jack Hepp | Jun 29, 2026 | Local Google Ads
Most Google Ads advice you find online was not written for your local business. It was written for national brands, e-commerce companies, and large advertisers with significant budgets, dedicated marketing teams, and months of conversion data to work with. When that...
by Jack Hepp | Apr 28, 2026 | Local Google Ads
Do Local Google Ads Still Work? Many small business owners share a common frustration: they open their dashboard only to find they’ve spent $1,000 on Google ads but received zero new leads. Instead of high-quality customers, they get calls for jobs, price...
by Jack Hepp | Mar 11, 2025 | Audit
Wasted ad spend, poor targeting and missing tracking are just a few issues that can hurt Google Ads performance. The problem is these issues aren’t obvious at first glance. That’s where a Google Ads audit comes in. Think of it as a health check for your online...
